
Glossy, Matte, or Textured? Art Paper Types Explained for Industry Procurement Teams
2025-07-02
If you're in charge of sourcing art paper for printing, you already know it's not just about thickness or price. The paper you select directly impacts print quality, brand image, and even cost efficiency. But with so many options—glossy, matte, textured—how do you choose?
Understanding the Basics: What Is Art Paper for Printing?
Art paper is a high-quality coated paper designed specifically for superior image clarity, color accuracy, and finish in commercial printing. Commonly used for brochures, catalogs, magazine covers, and luxury packaging, it offers distinct finishes like glossy, matte, silk/satin, and textured.
Glossy Art Paper: When Shine Means Business
The glossy paper features a smooth, shiny coating ideal for projects demanding vibrant color contrasts and sharp images, such as catalogs and retail flyers. It enhances visual impact but may reflect light, causing readability issues under bright conditions.
Examples of Glossy Art Paper Benefits
Electronics Product Catalogs: Exceptional color vibrancy and sharp image contrast, making visuals stand out vividly.
Retail Flyers: Cost-effective bulk printing with bright graphics, attracting customer attention.
Luxury Fashion Lookbooks: Rich, lifelike images with fine textures and premium visual appeal.
Matte Art Paper: For a Sophisticated, Low-Glare Finish
Matte paper provides a muted, glare-free surface excellent for readability. Ideal for manuals, reports, and editorial content, it also resists fingerprints and is easier to write on, making it practical for professional use.
Textured Art Paper: Add Depth and Personality
Textured finishes, including linen and embossed patterns, add visual and tactile dimensions ideal for premium invitations, artisan packaging, and branding that demands uniqueness.
Comparing Cost vs. Quality in Art Paper
Balance cost and quality by matching the paper type to its intended use. Glossy is budget-friendly for mass prints; matte and textured papers typically carry higher costs but offer distinctive quality benefits.
How to Choose the Right Art Paper
Catalogs & Magazines: Glossy for vibrant imagery
Corporate Reports: Matte for readability
Luxury Packaging: Textured for premium appeal
Common Mistakes Industry Buyers Make
Buying is based solely on price.
Ignoring print compatibility.
Not checking GSM (paperweight).
Skipping test prints.
Technical Specs That Matter: GSM, Coating, Opacity
GSM: Paper thickness affects durability and feel.
Coating: Impacts ink absorption and visual quality.
Opacity: Prevents bleed-through, important for double-sided prints.
Supplier Checklist: What to Look for When Buying in Bulk
Consistent GSM and coating quality
Availability of sample kits
Delivery times and minimum order quantities
Environmental certifications (FSC, ISO)
FAQ
What GSM is best for brochures?
Typically 128–170gsm.
Glossy or matte for readability?
Matte.
Can all art paper types be recycled?
Depends on the coating—check for FSC-certified options.
10 Quick Tips for Choosing Art Paper
Define your project's goal.
Always request printed samples.
Match GSM to your needs.
Check printer compatibility.
Avoid over-specifying premium finishes.
Understand coating differences.
Use bulk buying but verify batch consistency.
Consider drying time and ink absorption.
Confirm environmental credentials.
Build relationships with knowledgeable suppliers.
Conclusion
Selecting the right art paper means aligning your material with your message, budget with brand integrity, and performance with purpose. Understand the finishes, test thoroughly, and choose wisely to ensure optimal results.
References & Further Reading
ISO 536: Paper and Board Standard
FSC Guidelines
Sappi and Neenah Papers’ industry guides
Canon and Xerox print resources
Call to Action
Ready to find your perfect paper match? Request a free sample kit today and experience the quality firsthand.
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Gray Cardboard Buying Guide: How to Choose the Right Thickness, Density, and Grammage for Your Factory's Needs
2025-07-01
If you're in packaging, printing, or stationery manufacturing, chances are you’ve come across gray cardboard more times than you can count. I know I have. It’s one of those materials that seems simple—until you get it wrong. Then you realize how much thickness, density, or grammage can impact not just your product quality, but also your workflow and costs.
Let me walk you through the three core parameters that really matter when choosing gray cardboard for manufacturing: thickness, density, and grammage. If you understand these three, you’ll avoid most of the common headaches that come with bad material choices.
1. Thickness: The Backbone of Your Structure
Thickness refers to the physical depth of the board, usually measured in millimeters (mm). It directly affects how strong and sturdy your product feels.
From my experience, here’s a quick breakdown:
Thickness (mm)
Best For
0.6–1.2
Tags, softcover items, calendars
1.5–2.0
Folders, book covers
2.5–3.0
Luxury boxes, rigid packaging
One mistake I’ve seen often: people assume thicker = stronger. Not true. A 3.0mm low-density board can bend more easily than a 2.5mm high-density board. So thickness alone doesn’t tell the whole story.
2. Density: The Hidden Strength Factor
Density is how tightly packed the fibers are inside the board. It determines how well the board resists pressure and deformation. You’ll usually find it measured in grams per cubic centimeter (g/cm³).
Here’s how I break it down:
High-density (≥0.85): Strong, rigid, good for precise cutting and machine pasting
Medium-density (0.75–0.85): Versatile and economical
Low-density (≤0.70): Lightweight and cheap—but weak
When you’re sourcing, make sure to feel the board in your hand. Two boards of the same thickness can feel completely different if their densities vary. If your supplier doesn’t give you a density spec, I’d ask for it—or run a simple volume-to-weight calculation.
3. Grammage: The Cost Driver
Grammage (or basis weight) refers to how much a square meter of the material weighs, typically in g/m². It directly affects your transportation costs, material usage, and pricing.
A quick rule of thumb:
≤1000 g/m²: Lightweight, suitable for low-load applications
≥1250 g/m²: Heavier and denser, used for luxury or load-bearing items
Sometimes I see factories buy “heavy” gray board, thinking it must be strong. But if that weight comes from thickness—not density—they end up with bulky, weak boards that fail under pressure. Always consider weight and structure together.
Application-Based Recommendations
Here’s what I recommend for two common use cases:
Product Type
Suggested Thickness
Suggested Density
Suggested Grammage
Gift Boxes
2.5–3.0 mm
≥0.85
≥1250 g/m²
Folders / Book Covers
1.5–2.0 mm
≥0.70
≥1000 g/m²
If your product needs to hold weight or feel premium, aim for the higher end. If you're focused on cost-efficiency, stay around mid-range—but don’t skimp below the minimums.
How I Evaluate a Sample (and You Should Too)
When I get a new batch or sample, here’s what I do:
Use a caliper to measure true thickness
Weigh a standard size piece to estimate grammage
Do a bend-and-hold test to feel the stiffness
Smell the board—bad odors = poor raw materials or unsafe additives
Check moisture resistance, especially if your factory isn’t climate controlled
And yes, if something feels off—I always ask for a technical sheet or test report. Good suppliers provide it without hesitation.
Final Thoughts
Choosing gray cardboard isn't about picking the cheapest or the thickest option. It's about matching the material to your product's actual needs—structural strength, production flow, client expectations, and budget.
I’ve seen factories reduce return rates and complaints just by switching to the right grade of gray board. Sometimes the best investment isn’t more marketing—it's simply better materials.
If this guide helped you understand the basics, keep it handy the next time you’re sourcing. And if you're still unsure, ask for samples. Nothing beats hands-on experience.
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